The String Cheese Incident

Amoeba San Francisco - April 24th @ 2:00pm

Join us in welcoming The String Cheese Incident to Amoeba SF for an in-store performance and signing! Their new album, Song In My Head (available in CD & LP), releases on April 29th on Loud & Proud/SCI Fidelity Records, but you can purchase it early on the day of the in-store! Also catch them at the Fox Theater in Oakland April 24th - 26th!

The most fitting way for The String Cheese Incident to celebrate 20 years as a band is to release their first new studio album in nine years. The Colorado group arrives at a new chapter in their impressively storied history with Song In My Head, an album they recorded with producer Jerry Harrison of the Talking Heads. The album, a collection of ten compellingly innovative songs, emerged from an urgency to record tracks they’d been playing live for several years, as well as a desire to document where The String Cheese Incident finds themselves musically 20 years down the road.

The band, formed in the Colorado mountain ski towns of Crested Butte and Telluride in 1993, has built on those 20 years of experience to become the musicians they are today. The band members were initially united only by the fact that they had moved to Crested Butte to become ski bums. Each musician came from a different musical background, with varied influences and ideas, entering into the band with no real rules. The String Cheese Incident started as a democratic hodgepodge, setting the tone for what their albums and live shows would become over the years. The band’s signature has been their distinct stylistic variety--one they’ve never been afraid to evolve and shift.

In December of 2012, the musicians went into a rehearsal studio in Boulder, the Colorado city they’ve called home since the early days of the band. Although they initially went in to practice for a series of upcoming tour dates, the band decided to use the time to record a few tracks. Inspiration was immediate and the experience was notably enjoyable--a sensibility they felt has been missing previously in the studio.

Each member brought in his own songs, all under the band’s rule-free policy. The ideas spanned a vast array of influences and styles, and revealed the adult lives the musicians now lead. Nothing was off-limits. The resulting album is perhaps the band’s tightest and most skillful yet. After years of feeling more like live players than studio musicians, the band members finally tapped into the skill that two decades’ worth of performing brings. There’s also an overarching sense of joy and renewed passion throughout.

For The String Cheese Incident, Song In My Head is the opening of a new chapter. Since their inception, the group has been truly independent, building a solid fanbase by touring extensively throughout the past two decades and continuing to release music on SCI Fidelity Records. The musicians have been vocal activists for independent artists, and have set the stage for many contemporary acts by embracing Internet culture early on and retaining control of all aspects of their career.

The String Cheese Incident has also been continually committed to giving back to the community. Their ongoing efforts have aided organizations like Conscious Alliance, Rock the Earth and HeadCount. So 20 years in, The String Cheese Incident has a lot to celebrate.


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