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Now In Its Fifth Year, Hiero Day 2016 (Sept 5th) Will Continue "Celebrating All That Is Good About Oakland"

Posted by Billyjam, August 2, 2016 06:51pm | Post a Comment
With just five weeks until  Hiero Day 2016 takes place on September 5th, tix are now on sale for the high caliber, homegrown Oakland hip-hop festival. The Hieroglyphics curated annual hip-hop festival always delivers a rich and diverse day of hip-hop music and culture. As yet the 2016 lineup has to be announced but, via a Hieros email blast this week, it was promised that, "This year's line up is incredible!" and to "stay tuned for the awesome line-up announcement."

Just five years old, Hiero Day has steadily grown and blossomed to become Oakland's best annual large scale cultural event. By consistently being a peaceful large scale hip-hop event in Oakland, it transcends every negative stereotypes associated with rap shows.

Hiero Day's positive vibe is fueled by a love of both hip-hop culture and the longtime collective's hometown.  It's slogan "Celebrating All That Is Good About Oakland" perfectly sums up the uplifting, all day, all ages event. There's always rows of interesting booths, as well as lots of food trucks spread across the few block area of the festival. There will be three performance stages providing non stop music and entertainment. It kicks off early too, by around noon when it tends to be gettin
g hot. Warning: the festival area is minus any shade, so best bring a hat or umbrella and drink lots of water. The main stage on 3rd always features a strong lineup of local and national acts including, of course, members of the extended Hiero crew. As to who will be there usually depends on who is on tour or in town that weekend. But true Hiero fans in the Bay likely already checked out one or both of the full collective's two recent concerts on their home turf: the packed to capacity Stern Grove in San Francisco set they headlined a month ago, plus the all star Hiero show two months ago in Berkeley at the UC Theatre.  That event featured sets from Del the Funky Homosapien, CasualSouls of Mischief (Opio, A-Plus, Phesto, and Tajai), Pep Love, Domino and DJ Toure.

The upcoming Hiero Day coincides with the Oakland collective's latest cool swag utilizing their iconic logo: Golden Age Hiero Kicks. ($150 a pair). This latest co-branding deal is yet another clever business move in a long career by the innovative independent hip-hop collective of two plus decades. Initially forced to become independent back in the environment of in the fickle major label music world of the nineties, the Hieros became innovators early on. For example, back in the nineties before hardly anyone in hip-hop was on the World Wide Web, the Hieroglyphics had already staked their claim in a mostly uncharted territory with a cool Hieros website, set up with help from visionary/webmaster StinkE, to sell their music gear and distribute data.

Hiero Day 2016 will take place on Monday Sept 5th from 11am to 7pm in the area around 3rd & Chestnut in Oakland, Ca. This is the second year that the, initially free, star studded hip-hop event will charge entrance. But again the basic ticket cost is minimally priced at just $20 for the whole day that typically features 50 plus musical acts. VIP all access tickets are also available also at $200. Tickets are on sale EventBrite but if you are on a budget and want to earn free admission by volunteering find info here.


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