Amoeblog


Hip-Hop History Tuesdays: Revisiting Short Lived 1990's Slammin' Rap Video Magazine

Posted by Billyjam, December 23, 2014 11:52am | Post a Comment

24 long hip-hop years ago, way back in the year of 1990 (a time before the Internet with its instant access to everything) there were relatively few ways to hear rap news and new hip-hop music. Back then there was  Source magazine and a few other hip-hop print publications such as RapMasters or the UK published Hip Hop Connection monthly mag. Compared to nowadays when a news item can be published worldwide within seconds of it taking place, things sure moved slowly back in 1990. In that bygone print age, the turnaround from when a national monthly's contents were written and photographed and ready for publication then finally hit the newsstands was typically a two month period. That rendered much of the "news"  old by the time it was read - although rap fans back then didn't seem to care. Besides, they had few options to get their hip-hop fix.

A little more timely back at the beginning of the '90s were the weekly rap radio shows around the country, aircheck cassette tapes of which were often dubbed and re-dubbed and shared. Then there were the select weekly or monthly rap video shows on TV that ranged from small regional ones playing national rap music videos and showcasing local talent to the big national Yo! MTV Raps, which was then two years strong and a lifeline of hip-hop music and news to those in areas outside of big cities.

In addition to these media outlets was the novel hip-hop video magazine,  Slammin' Rap Video Magazine, which was a one-hour VHS videocassette tape published by BMG that retailed for $12.98. Often billing itself as material you would "not seen on MTV," the one-hour video production was hosted by Alex Winter (actor then famous for his role alongside a young Keanu Reeves in 1989's silly-but-fun comedy Sci-Fi Bill & Ted's Excellent Adventure). Slammin' was an ambitious, well-executed production that presented engaging artist interviews and showed music clips with the best hip-hop acts of the day. The premiere Vol. 1 1990 edition (see below in full) included KRS-One, MC Hammer, Queen Latifah, Tone-Loc, Special Ed, Public Enemy's Chuck D, Ice-T and his extended Rhyme Syndicate crew that included a young pre House of Pain Everlast, Rob Base & DJ E-Z Rock, Lakim Shabazz, Salt 'N' Pepa, Kid 'N' Play, and Roxanne Shanté among others. That's a pretty darn impressive line-up for a video magazine! But for whatever reason, the shortlived Slammin' video magazine series never took off in a huge way and only lasted for a handful of editions produced and published between 1990 and 1991. Along with Vol. 1 you can also see in full Vol. 3 of Slammin', which starred such hip-hop artists as LL Cool J, Too $hort, Schoolly D, Eric B & Rakim, D-Nice, and  Big Daddy Kane below. Both are really entertaining and educational in my opinion. And look in the used VHS bins at Amoeba for the occasional copy of the Slammin' video magazine series that shows up from time to time.





Slammin' Rap Video Magazine Vol. 1 (1990)



Slammin' Rap Video Magazine Vol. 3 (1991)

Relevant Tags

Slammin' Rap Video Magazine (1), Political Rap (4), Queen Latifah (6), Hip-hop History Amoeblog (33), Hip-hop History Tuesdays (44), Hip-hop History (62), Billy Jam (40), Hip Hop (92), Rap (134), Public Enemy (43), Ice Cube (28)