New Singles From Jack White, M.I.A. and Madonna

Posted by Rachael McGovern, February 3, 2012 07:00pm | Post a Comment

There has been a flurry of activity this week with three heavy hitters releasing new songs - Jack White, M.I.A. and Madonna.

Jack White is releasing his first solo album, Blunderbuss, on April 24 and the first single, "Love Interruption," premiered this week.  (Also new this week, I learned what a Blunderbuss was -- a gun.)  Third Man Records is releasing a 7" for "Love Interruption" on Tuesday, February 7, which features a non-album B-Side, "Machine Gun Silhouette." Mr. White will be doing some solo shows, but so far only two have been announced - Sasquatch! in WA and Radio 1's Hackney Weekend in London. 

M.I.A. released a new single, "Bad Girls," which is a reworking of a track originally featured on a 2011 mixtape, Vicki Leekx. The "Bad Girls" video was directed by Romain Gavras (who also shot her controversial, banned-from-YouTube video for "Born Free"). So far she hasn't announced a release date or title for her next album, but hopefully that will come soon. 

Madonna MDNAMadonna has been all over the interwebs, radio, and television this week in a furious media campaign for her new single "Give Me All Your Luvin'" (featuring M.I.A. and Nicki Minaj) and her Super Bowl performance on Sunday, all of which are leading up to the release of her next album, MDNA, out March 26.

I woke up this morning to Madonna's voice greeting me with a pre-recorded announcement saying that the radio station would be playing her new single at the top of EVERY HOUR today. Turns out it was part of a very synchronized marketing campaign leveraging Clear Channel's hundreds of radio stations, billboards, websites, and anything else they could possibly use to promote Madonna. I love me some Madonna, but that onslaught is a little too much for me. But then again, I guess it worked because here I am writing about the "product" they're pushing (Madonna), along with the company and the campaign itself. Like "Give Me All Your Luvin'" which burns its chorus into your skull with repetition, so does the omnipresent Clear Channel marketing campaign.