Above and below are the two sides of the promo postcard from Big Beat Records from 1994 that was part of the Atlantic Records distributed label's big promotional push for The Artifacts' 12" single/maxi-cassette/CD release "Wrong Side Of The Tracks." That five star track was released in advance of and taken off the NJ duo's act's album, that was reissued on vinyl two years ago by Fat Beats, Between A Rock And A Hard Place. The postcard is one of several 1990's promo postcards featured in this Hip-Hop History Amoeblog that includes postcards from two decades ago from the first half of the nineties - the
golden era of rap/hip-hop label promotions. While indeed in the 1980's, record labels were releasing a good deal hip-hop singles (and to a lesser extent hip-hop albums) publicity and promotional departments had not yet been fully developed at most labels. The promotional push for '80's hip-hop, while certainly in existence, was sparse and limited to the select few major labels with rap acts and the larger majority of the field filled with smaller indie record labels. These small often regionalized rap labels typically released 12" singles only and as their respective promo pushes typically targeted retail outlets or their distributors, or the record pools that DJs were members of. The promo/publicity was usually advertisements in select trade publications while their promotional pushes would be aimed at DJs via record pools or sometimes radio stations. By the time 80's ended and 1990's decade began, the marketplace had changed dramatically with promo campaigns directed at retail, radio, and other media (print, video) becoming more commonplace.