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INTERVIEW WITH KAREN DERE OF THE GIANT PEACH

Posted by Billyjam, September 29, 2009 08:03am | Post a Comment
In 1999 the independent East Bay hip-hop-themed online company The Giant Peach was formed by Karen Dere with planning help from Stinke, whom she had worked closely with at the Hierogyphics' company (the pioneering Oakalnd hip-hop entity that was one of the very first to embrace the Internet in the mid 1990's -- years before most people even had an email address, nevermind a fully functional online Kid Robotdistribution outlet for indie hip-hop). Working at the Hieros' company for several years coupled with the previous years' experience and expertise she culled from her time as a DJ, etc. at KALX radio, Karen had gained enough insight and knowledge to launch The Giant Peach.

Initially created as "a means for independent labels (with an emphasis on hip hop) and artists to produce their own line of garments and distribute their products to the masses" -- as its mission statement lays out -- the Giant Peach (GP) has grown by leaps and bounds over the past decade but has still pretty much stuck to its initial plan of creating a bridge between artists/labels and fans and of exhaustively carrying the clothing lines of popular design artists and collectives, and always with an emphasis on those from the Bay Area.

Currently celebrating its ten year anniversary, the GP has a store within a store this month at TRUE in the Haight (near Amoeba SF), and, I am told, this will expand into October. Last week I stopped by the GP's product-packed East Bay warehouse/offices to talk to Karen about her company and capture on video (above) some of the cool items for sale on its website. I also followed up with a text interview (below) to cover some things we didn't get to in the video version.

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