What is Carolina Beach Music?
Like other regional Oldies/Soul sub-genres, think Lowrider Oldies or Northern Soul, Carolina Beach Music (or just plain Beach Music if you're in Carolina, nothin' could be finer) developed from various musical styles of the 40's, 50's, and 60's that became closely associated with a fancy, footwork-heavy style of dance known as the shag, or the Carolina shag (which, fun fact, is also the official state dance of both North and South Carolina).
Prior to the Civil Rights Act of 1964, white youth in the Jim Crow South could not easily access the compelling music of primarily black R&B artists in their home towns and, in some communities, this remained in effect even after racial integration was implemented in the region. But the kids, as kids are always wont to do, found ways of flocking to the bars and band shells of the Carolina beaches where the shag was the fad and R&B ruled the jukeboxes and R&B artists sometimes performed live (see: Bo Diddley's Live Beach Party Album, recorded live in concert in July 1963 at the Beach Club in Myrtle Beach, South Carolina). Those college students and vacationing teenagers of Beach Music's early years went on to ween their young'uns and their young'uns young'uns on the The Tams, The Embers, The Drifters, The Tymes, The Platters, Ernie K-Doe, Bob & Earl, General Johnson & The Chairmen of the Board, and Major Lance just to name a few.
In other words: Beach Music is a guaranteed party, people! So get to fixin' this Wednesday, July 11, by hittin' up your local S'leven, secure your Slurps and come on up to Amoeba Music SF from 6-9pm for Hold Back The Night 2012: a proper Beach Music get down spun by two genuine Carolina Girls, I suwannee!