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Earth Day at 40: As Individuals Become More Conscious of Their Environment, Corporations Appropriate the G Word

Posted by Billyjam, April 22, 2010 06:30am | Post a Comment
Greenzo, 30 Rock
Today, April 22nd, Earth Day 2010, is the fortieth year of celebrating Earth Day! And looking back over those 40 years it is clear that things have changed a lot in our collective consciousness as well as in our behavioral patterns towards the good of our planet, including our awareness of the seriousness of climate change.

Today it is clear that a greater percentage of the population is much more aware than back on the first Earth Day in 1970, of such things as the importance of composting, or methodically recycling their garbage including E-waste, and truly thinking "green." In fact, awareness of that word "green" (the G word, if you will) is among the key things that have changed over the years -- both for better and for worse. Despite all of the well-meaning folks' adaptation of the term "green," the G word has simultaneously become a buzz word for big business to borrow. At its worst the G word has morphed into one of those hollow words that profit-driven corporations love to market as they loudly throw it on leaflets, wastefully printed up by the hundreds of thousands to inform us of just how "green" and "eco-friendly" they are.

I always think of that hilarious episode of 30 Rock starring David Schwimmer as the NBC Earth Day 2010environmentally-friendly mascot Greenzo used by the GE owned NBC to make the most money off of what they see as "the whole green trend." Of course, in true 30 Rock comedic tradition, the project backfires when Greenzo, with new-found popularity gone to his head, insists that he really believes in the meaning of "green." Furthermore, the real joke behind this 30 Rock episode is that Tina Fey and company concocted it in a slightly subversive reaction to the real-life NBC's week long green-themed programming, which the company, at the time three years ago, toted as "aimed at entertaining, informing and empowering Americans to lead greener lives."

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