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V.E.R.A. CLIQUE'S BART GRINDING HIP-HOP HUSTLE

INTERVIEW WITH MASCEN APOLLO ABOUT BART AS HIP-HOP MUSIC DISTRIBUTOR
v.e.r.a. clique
V.E.R.A. Clique
's Fresh Out The Box CD is available at Amoeba Music and other stores but you can also buy it on BART if you're lucky to run into one of its members selling the CD on a random BART (Bay Area Rapid Transit) train.

The Oakland based group, whose album track "The Movement" is featured on the recent BOMB Hip-Hop Compilation Vol. 2 (also avail at Amoeba), are a talented hard-working hip-hop crew whose pre- Oakland roots date back to 2002 to Bend, Oregon where the group's Anderson Ray and Mascen Apollo first crossed paths at a hip-hop event. Fast forward a few years and both hip-hoppers had moved south to the Bay Area where they formed the group V.E.R.A. Clique, with the name standing for Very Essence of Real Artists.

I first learned about V.E.R.A. Clique only recently and in a most unusual way -- while sitting on the Bay Point / Pittsburg to San Francisco BART, somewhere near the MacArthur stop, Mascen Apollo of the bartgroup walked by dirt hustlin his crew's CD to BART passengers, all the while keeping a watchful eye out for the BART police, who not only frown upon any business being conducted on BART, but will arrest perpetrators for doing so. Over the years I have seen Bay Area hip hop artists sell their CDs or cassettes at various public places. In bygone years, members of Hobo Junction or Mystik Journeymen and their extended Living Legends crew would often be found on Durant or Telegraph (outside Amoba) selling their cassettes. But selling on the BART train was a novel approach to hip-hop marketing or distribution that I had not witnessed before. Hence I was anxious to find out more about it so I recently caught up with the V.E.R.A. Clique member Mascen Apollo to ask him about slinging hip-hop on BART.

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Posted by Billyjam on January 5, 2009 at 11:35am | Comments (12)

Brandi Shearer's show, last night: a rainy Sunday in SF

I'm no music reviewer but they do let me prattle on sometimes.

Well, holy shit. I got to go out to a show last night. Did Hell freeze over?

I mean, "It was a dark and stormy night ..."

As some of you know, I don't get out much. Too very chronically sick, too very tired, too very many things that make it impossible to travel across town - much less across the bay. I mean, damn, maybe if we had something more like the Paris Metro instead of the wallet-breaking Bart (see bart.gov, out of towners, see the pathetic the bit of land it covers, down Market Street or Mission Street as if the rest of the city doesn't exist - and see the prices one pays for such paltry service.)

I could make my way around, with decent public transportation if it existed. Erm, most days.

But even the beloved and precious to me Paris Metro couldn't do a thing about the fact that I feel constantly as if I'm first day out of the hospital after a long stay for serious pneumonia. I'm quick to exhaust, wobbly baby deer legs, you name it. But I have a big brother who loves music.

My big brothers Kevin and Brian were instrumental in where I ended up today. Yes, I spent my childhood with a transistor radio glued to my ear, running it up the AM and FM in search of anything, which back then meant pure magic like Gladys Knight & The Pips. But it was my brothers' voluminous collection of vinyl records that brought me above what was easily found on the radios. Lest I forget, I am eternally grateful to my beautiful sister Jill who introduced me to the B-52's when I was 11, and my brother Scott who brought to me gems like Madman Across the Water, and Captain Fantastic and the Brown Dirt Cowboy from Elton John. I eventually graduated to a clock radio which was heavier to hold against my head but did sound better, and a bit later on had my own turntable and a generous donation of vinyl spanning big band jazz LPs, Tom Jones 45s on the Parrot label ... to Jesus Christ Superstar from my beloved Godmother, Aunt Helen.

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Posted by The Bay Area Crew on January 28, 2008 at 01:08pm | Comments (1)