Shing02's NAMM 2010 report (Video Version)
The winter NAMM is an international music products event held annually at the Anaheim Convention Center. The event showcases thousands of exhibitors featuring new instruments and gadgets. Although it is not open to the general public without
invitation, tens of thousands gather from all over the world every January to check out the latest trends. Basically, the four-day experience is Guitar Center on 'roids, or, to be more appropriate, a Disneyland for music geeks (coincidentally, the real Disneyland is right across the street from the convention center). I've been coming to the NAMM show for over ten years, both as an exhibitor (for Vestax) and as an attendee. Surely the main attractions are the new products by your favorite brands. You can forecast trends before they happen, as most exhibitors debut product lines at the show, and engineers on-site are eager to hear critical feedback from musicians. It's quite impressive when you observe the long process of how products are conceived, designed, and manufactured from innovative ideas. Equally motivational as far as getting people to show up at the trade show is the camaraderie factor. In this open and crazy atmosphere, you bump into many DJs and producers, so you can chop it up with them and trade contacts. Sometimes mega-stars (Stevie Wonder, Alicia Keys, Bootsy Collins, Snoop Dogg, to name a few) come around and show face as well.
