Tomorrow, Friday, Jan 18th @ 6PM at Amoeba Music, San Francisco -- the promising new Bay Area hip-hop trio 40Love, who recently dropped their strong & well-rounded debut album Advantage, will be performing as part of Amoeba's Homegrown in-store series.
I recently caught up with emcee G-off from the group, who also works at Amoeba Music on Haight Street in addition to putting in time across town at the A&R department of San Francisco's OM Records, to ask help introduce the uninitiated to 40Love.
AMOEBLOG: Can you give a brief history of your group for those who don't know?
G-OFF: 40Love is a hip hop group from San Francisco which features emcee/vocalist Haze, producer & emcee MIkos, and myself, an emcee, G-off. Our first album Advantage features Jern Eye of Lunar Heights, The Genie, plus Malik of Aquarius and HBO Def Jam Poetry. In early 2007 we were signed to a two year deal with DJ Qbert's manager and even had a track with DJ Qbert on the album. However, because we are 19 and new to the industry, they wanted us to hold back on the release of the album to a later date. This resulted in us opting out of our contract to follow the infamous Bay Area tradition of being completely independent artists.