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Sparare un paninazzo nel gargarozzo - a look back at Paninari

Posted by Eric Brightwell, September 22, 2012 04:10pm | Post a Comment
Pet Shop Boys "Suburbia"

On this day (22 September), 1986, the Pet Shop Boys released the single "Suburbia" b/w "Paninaro," which introduced an Italian subculture to the wider world. It was certainly my introduction. 

 


Paninari - che è il gran gallo?

Paninari (the plural of Paninaro) were an Italian youth subculture in the 1980s. Their name came from the word "panino," Italian for "bread." La Stampa branded them that due to the fact that their original, preferred hang-out was the Al Panino, a sandwich joint in in Milan's Via Agnello, where they first congregated in 1983.  




In 1985 the now defunct Burghy, an Italian chain specializing in American fast food, opened a location on Piazza San Babila, that became their home base.
 

Paninare
Paninare - che è il sfittinzia?

Though often characterized as apolitical, the group's fascination with Reagan's US, Thatcher's England, conspicuous consumption, and vapid hedonism was a sort of political statement in and of itself. They were also viewed as being somewhat right wing after first gaining media attention for their occasional run-ins with young Communists and otherLeftists. On the other hand, they weren't exactly traditional Fascists, however, as this cult of wealthy kids had a reputation for acceptance of gays -- which seems to be particularly reflected by their musical preferences.
 



The painaro's fastidious style was very brand-specific. They favored Timberland or Durango boots, Sebago deck shoes, Converse All-Stars or Vans for footwear -- worn over Burlington or argyle socks. Their trousers of choice were rolled-up Armani or Levi's jeans worn with large-buckeled El Charro belts -- worn over  Naj-Oleari underwear. Best Company sweatshirts, Les Copains sweaters, or Lacoste or Mistral shirts were worn under Moncler dolomite coats or Schott leather jackets. Accessories included boldly-colored Invicta backpacks, Ray-Ban sunglasses. Other popular brands included  ChevignonChipie, CoveriCP CompanyFiorucciHenri LloydMoschinoNaf Naf, Stone Island, and Versace. It should come as no surprise that Paninari were influences on Casuals... and I'm pretty sure that I bought my sister a Naf Naf shirt in '89.
 

The preferred mode of transportation was a Zündapp 175


  


In 1985, a Paninaro game called Il Paninaro was created for the Commodore 64. You can download it here, and soon you'll be riding German motorcycles and ordering burgers. The goal is to became a "Gallo," the equivalent of a Mod Face.


  


As with the best fashion-minded subcultures, they were eventually served by their own magainzes, in their case, Paninaro, Preppy, and Wild Boys. The subculture peaked in popularity in 1987, when an issue of Paninaro sold over 100,000 issues -- reportedly setting a new record for an Italian magazine. Another sign that they'd made it was that they were the subject of parody, in their case by Enzo Braschi on the Italia 1 series, Drive-In (1983-1988).




 

In 2005, the former Paninaro re-convened in Milan to celebrate their 20th anniversary.
 

Paninari
Neo-Paninari? Image by Stefano Galuzzi


While I may not share their devotion to brands or love of fast food, I think a Paninaro night would be a refreshing alternative to the same-ish-different-DJ mix of 60s/Psych/Mod/Freakbeat that has crushed my desire to ever go to local clubs. Check out the following classici del paninari.


Falco - Der Kommissar

 

Culture Club - Do You Really Want to Hurt Me?
 
P. Lion - Happy Children



Duran Duran - Wild Boys



Alphaville - Big in Japan

Dead or Alive - Lover Come Back to Me

The Communards - Don't Leave Me This Way



Michael Cretu - Samurai 



Moon Ray - Comanchero
 
Nick Kamen - Each Time You Break My Heart


Wham! - The Edge of Heaven 




Cameo - Word Up






MC Miker G & DJ Sven - Holiday Rap




Bronski Beat - C'mon! C'mon!





Pet Shop Boys - It's a Sin





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Relevant Tags

Subculture (4), Guidos (1), Youth Subcuture (1), Italy (13), Pet Shop Boys (6), Consumerism (3), Microscenes (36), Italians (1), Subcultures (37), 1980s (49), Fast Food (1)