Truth Universal's "Paper Chase" (2012) produced by DJ Def D
And finally I leave you with two brand new videos: one for Truth Universal's "Paper Chase" - video directed by Mark Lester and music produced by DJ Def D. s weekend. Above is the new Mark Lester directed video for "Paper Chase" by Truth Universal who is one of the countless hip-hop acts performing this weekend at the ever-expanding South by Southwest music and film festival. (click SXSW. for details on Truth Universal's shows). Better known as SXSW this big annual event is going on this week/weekend down in Austin Texas. And while many complain that the festival, which started out as a grassroots more alternative type affair all about the art, has just gotten too big and too corporate in recent years. Of course this week's story about a phone company exploiting local homeless folks in using them as WiFi hot spots didn't help SxSW's image. But regardless SxSW still manages to attract underground artists (of all genres) in droves to the city of Austin every March.
Some of the (way too many to mention here) hip-hop themed events happening at this weekend's SXSW long list of happenings include tonight Raekwon along with such guests as JD Era, Kofi Black, Young Cliff, Dustin Cavazos, Dre Marley, Grey Matter, JLD 8, and 8Earcub are doing what's been billed as "The SXSW Kickoff Party" at the Prophet Bar - formerly known as the Gypsy Tea Room. Meanwhile fellow Wu Tang warrior GZA will headline tomorrow night (Saturday March 17th) along with an impressive showcase that includes M.O.P., Jet Life, Flatbush Zombies and many more at the Haven night club at 409 Colorado Street. More info here.
Other SXSW hip-hop shows include two excellent ones tonight: one with Terrace Martin and 9th Wonder are at Red Eyed Fly (715 Red River St.). Then there is a Duck Down x Blacksmith SXSW showcase from the famed BK, NYC labels with tons of artists from each label on stage happening at La Zona Rosa. Both tonight and tomorrow at The Vibe House at 404 Colorado Street in Austin will be Six along with Kendrick Lamar, Mystikal, Jay Rock & AB Soul, Don Trip and Big K.R.I.T., Nipsey Hussle, and more. For full exact details on these shows and all festival details visit the official SXSW website.