Criterion Designs (image source: The Criterion Collection)
Criterion was launched back in 1984, when Joe Medjuck, Aleen Stein, and Robert Stein founded the company in New York City. From the get go Criterion chose films from Europe, North America, and Asia for their lovingly attentive treatment. I only became aware of the company around 1999. I recognized a lot of their films from introductory film school classes -- the canonical status of which was usually advertised by the stamp of Janus Films. At the same time, couldn't help but notice the glaring omission of ANY films from South America or Africa. When I pointed this out to Criterion loyalists and asked for their thoughts I got the following replies: "Do they make films?," "You mean like Tarzan?," and "You mean like Superfly?" My answers to all three were, "Are you *censored* kidding me?"