A.R. Kane were an East London duo of Alex Ayuli and Rudy Tambala, who coined the term “dream-pop” to describe their experimental, miasmic music.
A.R. Kane’s vocalist, Ayuli, worked as an advertising copyriter, first at JWT, then at TBWA, where his most widely-recognized work was on a Lego commercial. The commercial’s director, Matt Forest, subsequently asked Ayuli and his creative team to create a music video for Stephen Duffy’s single, “Unkiss that Kiss” in 1985. Afterward, Ayuli quit advertising and formed A.R. Kane with multi-instrumentalist Rudy Tambala in 1986. That year they released their debut single, “When you’re Sad” on One Little Indian.