Part of hip-hop’s allure is its ability to give the bleak streets a voice. For most of the genre’s history, the production has reflected the grimy sentiments of its poets through the usage of dusty soul samples and an overall low-tech aesthetic. However, childhood friends Chad Hugo and Pharrell Williams, collectively known as The Neptunes, brought a chic cleanliness and bizarre otherworldliness to the genre, utilizing minimal and crisp frequencies to innovate and perfect “boutique production” for hip-hop and pop music as well.
Pharrell Williams and Chad Hugo met each other at band camp where they were both members of the marching band. While in camp, the pair... Read More