By Paul Glanting
Part of hip-hop’s allure is its ability to give the bleak streets a voice. For most of the genre’s history, the production has reflected the grimy sentiments of its poets through the usage of dusty soul samples and an overall low-tech aesthetic. However, childhood friends Chad Hugo and Pharrell Williams, collectively known as The Neptunes, brought a chic cleanliness and bizarre otherworldliness to the genre, utilizing minimal and crisp frequencies to innovate and perfect “boutique production” for hip-hop and pop music as well.
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