Lowly's debut, Heba , is being given the very popular "noise pop" label to describe their unique sound. But maybe a better title would be "post-pop." There's a post-modern awareness of what makes pop catchy and instantly addictive, but all from a knowing, even critical, art school eye. It makes sense that this Danish quintet met at a musical conservatory that encourages meticulous thought during musical creation. Formed from musicians who shared no common interest, somehow they have a type of psychic connection (or at least are riding on a similar sonic wave) to create a meticulously precise, complex pop sound that's built on short riffs, drone, and '90s era vocals. This might sound like an abstract description, but this is pop through and through. Just listen to "Mornings" and you might miss the complexity of the track due to its instantly catchy melody. Starting with a simple, almost mechanical drum riff and single notes being held over multiple bars, the song suddenly opens up with new wave guitars and electro disco synths. It's a layer of sounds that leads to strange harmonic directions. "Prepare The Lake," one of their more upbeat numbers, is a stop-and-go adventure of misleading beat drops, half-melodies, and sonic fog. And in the middle, it suddenly dissolves into shoegazey weirdness as things get delayed and spacier. While pop songs often start to feel like they've been touched by a million mediocre producers and cheesy songwriters, Lowly takes it into more adventurous and new directions with Heba . We can only imagine where they'll go from here.