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The Rural Upsurge -- A Brief History of Country Cool and Uncool

Posted by Eric Brightwell, April 2, 2014 02:20pm | Post a Comment

Arthur Rackham illustration for The Town Mouse and the Country Mouse

Since the US's founding, Americans have steadily moved from the countryside to the city but the story of our pop culture has always been the product of a dialogue between the two worlds, with urban and rural fashions coming and going. While being country might not be cool again, it does seem that American television's landscape is once again overwhelmingly rural in character -- a world populated by catfish scammers, catfish hand-fishers, Sasquatch hunters, morbidly obese Mennonite mafioso, bootlegging bigamist Baptist beauty contestants, and other cryptozoological specimens. 43 years ago the television landscape was similarly dominated by rural caricatures when, at the end of March, the so-called "Rural Purge" resulted in a deliberate shift away from rural-themed shows to those set in cities.
 

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Americans have long generally migrated to the cities and their environs, including the suburbs, and today the percentage of America's population who live in the country is at an all time low -- about 16%. However, it wasn't until the 1910s that America's urban population overtook its rural. 

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