Amoeblog

For Ozoners Only -- On this day, in 1933, the first drive-in theater opened

Posted by Eric Brightwell, June 6, 2012 11:22am | Post a Comment
THE FIRST DRIVE-IN


An advertisement for the first Drive-In 

The first drive-in theater opened on 6 June, 1933 at 2901 Admiral Wilson Boulevard in Camden, New Jersey. It was the invention of Richard M. Hollingshead Jr, who'd began screening films outdoors at his home with a 1928 Kodak projector sat on the roof of his car. He applied for a patent for his "invention" on 16 May, 1933. The feature film shown at his theater was the British comedy, Wives Beware.


The world's first Drive-In Theater

Before long, drive-ins, or automobile movie theaters, were opening in other states. California's first drive-in was the Pico Drive-In at 10850 W. Pico Boulevard, which opened  West Los Angeles in September, 1934. It was demolished in 1947 and was replaced by the Picwood Theatre in 1948. The Picwood closed in 1985, was demolished and replaced with the Westside Pavilion -- which includes the Landmark Theatre.


The Pico Drive-In

DRIVE-INS' PEAK


Although Hollingshead's pioneering theater closed in 1936 after only three years of operation -- a victim of a battle with Paramount Pictures -- the idea was popular although blasting sound outdoors necessitated the theaters being placed in less-developed areas.A major drive-in innovation occurred in 1941, when RCA introduced in-car speakers. Popularity exploded and by 1948 there were nearly 1,000 drive-ins. By the end of the 1950s, drive-ins accounted for 40% of theater grosses. In California, the number of drive-ins peaked in the 1960s, reaching 220.

THE RISE OF HOME VIDEO AND DRIVE-INS' DECLINE