The 1993 record company publicity/promo shot of LA rapper Threat
above and its accompanying one-sheet bio is an addendum to the recently published 1990's Promo Pics Amoeblog Part VI
Amoeblog post on previous page). From that same era this more detailed post focuses on just one 1990's rap/hip-hop artist promotional package. Mailed out in ye olde pre-Internet promo days of the early nineties via snail mail from the publicity offices of Mercury / Polygram Records
on behalf of Da Bomb Records
, the package accompanied the CD or cassette copies (by this stage vinyl was only mailed to DJs) of the SoCal rapper's 1993 debut album Sickinnahead.
Threat had already built somewhat of a rep for been down with Ice Cube
and other major players (many Ice Cube affiliated) on the burgeoning West Coast G-Funk scene back then,
The record label's novel promotional approach for this Los Angeles area rapper was to make his two panel (front and side) press photo look like a police mug shot while the accompanying bio/press release was styled to look like a criminal's rap sheet: even including what looked like a paper clip over a small photo on the top left of the page. Further creating this imagery it was cleverly broken into a little sections including one headed "Non Criminal Information" noting that the artist was born in Hawthorne California and was a "product of post Watts' rebellion LA"
(note how it avoided the more controversial so-called "Rodney King
riots" from a year earlier) with additional information "accusing" him of "collaborating with Yo-Yo
, King T
and [female rapper] Nefertiti.