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Hip-Hop History Tuesdays: Mercury Records '93 & '94 Promo-Only Jeep Tape Compilations

Posted by Billyjam, July 1, 2015 01:13am | Post a Comment


Back in 1993 and 1994 Mercury Records put out promotional-only, cassette compilations featuring most of the hip-hop artists on their label at the time. These various artist tape collections assisted the label in their quest to try and get heard by as wide an audience as possible. Entitled Mercury: Jeep Tape '93 featuring [mixtape master] Ron G and Mercury: Jeep Tape '94 these various artists collections were given out at national music conventions like the Gavin Convention in San Francisco and the New Music Seminar in New York City where they would be included in registrants "swag bags." They'd also be handed out to industry folk, as well as mailed to record stores, radio DJs, and journalists.  

The Jeep Tape cassette collections got their name because jeeps, where people would typically bump mixes like this, were popular with hip-hop fans to ride round in at the time. If you listen to hip-hop from that ere you often will hear references to jeeps such as in the popular 1994 single "Boomin' In Your Jeep" by Kenny Dope feat Screechy Dan that featured A Tribe Called Quest sample that gave the song its refrain, culled from the ATCQ song "Jazz." These Jeep Tape cassette compilations featured artists on their Mercury Records or smaller labels being distributed by them that included Diamond and The Psychotic Neurotics, Ed OG & The Bulldogs, Lighter Shade of Brown, Proper Dos, Ill Featuring Al Skratch, Dougie Dee, and Threat. In addition to regular versions of songs by these artists there were also some remixes included too such as the remix version of Yaggfu Front's "Slappin' Suckas Silly (Remix)." Above and below are the front and back covers of these two-decade old tape compilations that show up at Amoeba from time to time. Also below is the video for one of the tracks included on the 93 Jeep Tape, Diamond and The Psychotic Neurotics' "!! What U Heard" off the classic, five star album Stunts, Blunts, And Hip Hop.





Diamond & Psychotic Neurotics "What You Heard"

Relevant Tags

Diamond & Psychotic Neurotics (1), Ron G (1), Jeep Tape (1), Jeep Tapes (1), Mercury: Jeep Tape '93 (1), Mercury: Jeep Tape '94 (1)