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Video: Blur 'Magic Whip' Ice Cream Truck Hands Out Free Flexi Discs

Posted by Amoebite, April 28, 2015 03:33pm | Post a Comment

blur the magic whip flexi discTo kick off the release of Blur’s The Magic Whip (out today), an ice cream truck handed out free ice cream and flexi discs  around Los Angeles on Record Store Day April 18.

Lucky Record Store Day goers at Amoeba Hollywood and other local record stores received a disc with the new album’s first track, “Lonesome Street,” as seen in the video we’re premiering today. We're also giving away a handful of the flexi discs with purchase of the new album in-store at Amoeba Hollywood (while supplies last).

Blur’s much-anticipated eighth album comes 12 years after their previous album, Think Tank. Following a long hiatus in which the band pursued other projects, such as frontman Damon Albarn’s Gorillaz, Blur reunited in 2009 and have played such shows as the 2013 Coachella Music and Arts Festival.

For the uninitiated, flexi discs are playable phonograph records printed on flexible vinyl sheets that used to appear in places like cereal boxes and magazines. They’ve been around since the 1960s but are just starting to see a resurgence along with the revitalization of vinyl in general.

Watch the video below:

 

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Blur (13), The Magic Whip (2), Record Store Day (146), Flexi Discs (1)