Collectors Wowed By Record Store Day At Amoeba Berkeley!

Posted by The Bay Area Crew, April 21, 2009 06:27pm | Post a Comment
Record Store Day at Amoeba Berkeley was truly a blast this year! With exclusive releases, giveaways, DJ sets and a dancing unicorn, the day showcased the hard work that the Berkeley staff puts in day in and day out. We'll get to each of these items, but let's get to the good stuff first: collectibles!

record store day 2009

The exclusive releases that came out for Record Store Day really seemed to have the die hard record collectors in mind. Most of the releases for the day took the form of limited edition 45's from workhorse artists. Because of the limited number of each title, not every store got every title that was released, which provided collectors wpavement live in europeith a bit of a treasure hunt to track down each and every title that was released on the 18th.

Columbia came out swinging with some of their heaviest hitters. 7-inches from Bruce Springsteen, Leonard Cohen, and Bob Dylan were some of the first items to disappear off the center aisle where we had all of our Record Store Day releases up. Sub Pop also had an impressive showing of 45's from Flight of The Conchords, Blitzen Trapper, Vetiver, and Obits, as well as one of the few CD's released on RSD from Iron and Wine.
queen's first ep
Sonic Youth had a pair of split 7-inches: one split with Beck, and the other with collector's wet dream of the moment Jay Reatard. There were also lots of other splits in the bunch such as The Flaming Lips b/w The Black Keys, and The Thermals b/w Thao and The Get Down Stay Down.

There were not only classic reissues of MC5 and The Stooges singles for the retro rocker but also brand new singles from more recent acts such as Camera Obscura and Black Moth Super Rainbow. But the items that sold out most quickly for the Berkeley store were the Tom Waits live 7-inch and the Jesus Lizard 8-pack of singles. Similar to the 9 pack of Michael Jackson singles that're in my bag, we only got 4 or 5 copies of the Jesus Lizard singles packs, and thus they were gone within a couple hours of us being open.
derek trucks band record store day release
12-inch wise, the Pavement Live in Europe was the leader of the pack, yet because we had planned for it to be a hot seller, at the time of writing this article, we still have a few copies left! Also released on Record Store Day were brand new 12-inches from Neil Young, Silversun Pickups, The Yeah Yeah Yeahs, and the umpteenth release this year from Omar Rodriguez-Lopez. There were also reissues from Green Day, Regina Spektor, Jane's Addiction, and The Misfits.

As I mentioned before, CD's were very low on our totem pole of RSD product this year. The best CD we got (which sold out right quick) was Queen's First EP, which I was sad to have not gotten a chance to snag before they got all snatched up by the frothing at the mouth collectors. Other CD's included the aforementioned Iron and Wine live set from Sub Pop, a Cold War Kids live show from their neighborhood record store, and a Derek Trucks Band live EP.

Event wise, Amoeba Berkeley had, in my opinion, the best entertainment on the Ave. At Amoeba shoppers were entertained by Yoni Wolf of the Oakland group, Why?, as well as staff all-star DJs Inti, Michael Henning and Jonasty.

On the hour, our lovely foul-mouthed sweetie, Emily Rose, gave away Amoeba gift certificates, Guitar Hero video games and a couple of pairs of tickets to The Black Keys show, which was taking place that night at Oakland's newly reopened Fox Theater.

Halfway through the day customers were enchanted by Gumby, our store Unicorn! In addition to taking pictures with each contest winner, Gumby also patrolled the store for ruffians who were in town for Cal Day (UC Berkeley's new student orientation day).

As folks checked out at the front registers, they were given schwag bags filled with free CDs, 7-inches, posters, fliers and zines, as well as Amoeba license plate holders, magnets and stickers.

Thanks to the sunny weather, exclusive releases, awesome DJs and magical giveaways, Record Store Day at Amoeba Berkeley was everything we had hoped for: a way to show appreciation for and from independent record stores, and a way to give the long time collectors and first time buyers something tangible to listen to over and over again.

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