Osibisa are the godfathers of world beat music. When they launched their career in the late 1960s, they were one of the few African acts with an international profile. They sang in English and their fusion of highlife, Caribbean, jazz, Latin, R&B, and rock made them highly popular with both white and black audiences. Their high-energy stage shows and colorful African outfits made them a major influence on Earth, Wind and Fire and the world beat bands of the late 70s. Their psychedelic Roger Dean designed album art and logo, featuring a flying elephant with huge butterfly wings was iconic and when they started their own label they named it Flying Elephant records. In 2009 they celebrated 40 years in the music business.