Dave Matthews Band

By Marcus Kagler

Throughout the 1970s and 1980s, The Grateful Dead built a successful multi-million dollar grassroots business model based on their legions of cult followers. By encouraging their fans to embrace live shows instead of studio albums, The Dead successfully developed a concert subculture that ensured sold-out venues wherever they played, making the band—rather than the industry executives—captains of their own destiny.

Dave Matthews Band embraced The Grateful Dead grassroots model, but it also found Billboard chart success as well, releasing multiple platinum albums... Read More

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