Born and raised in East Los Angeles, Ray describes his style as “a little bit of Hip Hop, a little bit Latin, a little bit Soul and a whole lotta love.” Rivera pulls together his music and life experiences to create a fluid sound that combines bilingual hip-hop lyrics with salsa and cumbia rhythms. Heard on 90.7 fm kpfk's Travel Tips For Aztlan and kuci's 88.9 Brown Town Radio.