In the old days (the '80s), most New Orleans rap was released by labels from outside the state. Dallas's Yo! had handled Gregory D & Mannie Fresh and Tim Smooth. Ft. Lauderdale's famous bass label, 4 Sight, released Ninja Crew's "We Destroy." Juvenile was initially on New York's Warlock. When majors got involved, they invariably mis-handled the artists. Gregory D & Mannie Fresh moved to RCA; Warren Mayes and pioneering west bank rapper MC Thick signed to Atlantic.
All that changed following the bounce explosion of 1991. New Orleans's long established Soulin' Records finally got into the rap game, releasing DJ Jimi's debut single, the bounce classic "(The Original) Where Dey At?" Seemingly overnight, a number of cottage industry labels sprang up, including Big Boy, Cash Money, Parkway Pumpin, Slaughterhouse, Take Fo' and Untouchable. None of them except Cash Money lasted into the new millenium. But for a time, they collectively produced and recorded some of the most overlooked and greatest rap of the decade and routinely outsold nationally-promoted rappers of the day, helping turn the tide toward the south.