Amoeblog interview with Karen of The Giant Peach
In 1999 the independent East Bay hip-hop-themed online company The Giant Peach was formed by Karen Dere with planning help from Stinke, whom she had worked closely with at the Hierogyphics' company (the pioneering Oakalnd hip-hop entity that was one of the very first to embrace the Internet in the mid 1990's -- years before most people even had an email address, nevermind a fully functional online distribution outlet for indie hip-hop). Working at the Hieros' company for several years coupled with the previous years' experience and expertise she culled from her time as a DJ, etc. at KALX radio, Karen had gained enough insight and knowledge to launch The Giant Peach.
Initially created as "a means for independent labels (with an emphasis on hip hop) and artists to produce their own line of garments and distribute their products to the masses" -- as its mission statement lays out -- the Giant Peach (GP) has grown by leaps and bounds over the past decade but has still pretty much stuck to its initial plan of creating a bridge between artists/labels and fans and of exhaustively carrying the clothing lines of popular design artists and collectives, and always with an emphasis on those from the Bay Area.