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The Jackson 5 Post Cereal Alpha Bits Free Flexi Record

Posted by Billyjam, July 1, 2015 01:15pm | Post a Comment

They say when you cut down an old tree, that you can tell how many years old it is by the number of "growth" rings it has in its cut diameter. Same is kinda true of when you do construction or clearing of an older house and find relics from the past whose timeline can be traced back. I had this experience this morning while helping a neighbor remove an old metal sheet tightly nailed to her garage window. We figured it had been covering the older building's window for maybe 25 or 30 years. Turns out it was an even longer period than that as confirmed by the half-rotted remains (see pic left) of the 43-year-old Jackson 5 flexi disc that had been jammed behind the metal sheet since, most likely, its 1972 release when it came free in, or rather on, a 13-ounce box of Alpha Bits breakfast cereal. That was when the Post Cereals company, who manufactured such other popular breakfast cereals as Super Sugar Crisp and Frosted Rice Krinkles, released The Jackson 5 flexi record in conjunction with Motown Records .

The one-sided, five track Jackson 5 disc (that had to be cut out of the back of the cereal box) included the then hugely popular family group's hits  "ABC," "I'll Be There," and "Never Can Say Goodbye," as well as the slightly lesser known but still excellent tracks "Darling Dear" and "Maybe Tomorrow."  Those Jackson 5 flexis, which you can find on eBay (in good to VG condition - not rotted like the one I found today) for about $5 these days, were the most popular for the cereal maker. And while, compared to a regular record, the sound quality and durability (they tended to easily warp and scratch) wasn't so great to the young fans getting them at the time (often the first record they would own) it was all good. Besides it was a free record with a box of cereal that cost approximately 38 cents in 1972. In addition to featuring Michael Jackson's family group as a cut-out flexi record, the cereal maker also hired the group to make a series of 30 second TV commercials for their Alpha Bits cereal.  Below is one of those TV spots featuring the young members of The Jackson 5 in 1972 that note is wrongly ID'ed on the YouTube video as 1974.
 

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