London's Victoria and Albert Museum has announced that it has bought perhaps the most recognizable logo in all of music at an auction in the U.S. -- the original artwork for The Rolling Stones famous "lips" logo, inspired by the Mick Jagger’s pouty mouth. The museum bought the work for $92,500.
The lips-and-tongue logo was designed by London art student John Pasche in 1970, and first appeared on the inside sleeve of the Sticky Fingers album released the following year. Pasche would go on to design posters for several Rolling Stones tours of the 1970’s, and the promotional sticker for Goats Head Soup plus a couple of single sleeves for the Stones.
According to an article in The Guardian, the idea for the logo came when Pasche, a graduate of the Royal College of Art in London, first met Jagger in the Rolling Stones' offices. “Face to face with him, the first thing you were aware of was the size of his lips and his mouth,” Pasche was quoted as saying.
Pasche added that he would use the money from the auction to send his 11-year-old son to private school. Initially paid just £50 for the logo, later when the Stones copyrighted the design Pasche received a share of the royalties’ rights; eventually he sold his share for a lump sum.
Since his early ‘masterpiece’ Pasche has done considerable design work for the record industry including albums, single sleeves and posters for artists such as Paul McCartney, The Stranglers, The Vapors, David Bowie, Judas Priest, The Who, the Bay City Rollers, the Art of Noise and Jethro Tull.