Still of Lulú Jam!'s video for "Amor de verano"
Directed by Roberto Doveris, filmed by Valentina Sáez for Niña Niño Producciones
After a seven year recording hiatus, Chilean electro-pop group Lulú Jam! have a new album out called Temporada Alta. The path of my discovery of Lulú Jam! is, I think, kind of amusing in that reveals something about the changing landscape at the intersection of technology and recording. I moved to Los Angeles in 1999 and one of the first bands I heard on the now-defunct Spanish indie station that I liked was “Tren al Sur” by the by-then-disbanded Chilean group, Los Prisioneros. More than any other band, Los Prisoneros opened me up to South American pop — not sweaty, clenched fist, sing along with the jukebox, pirate-shirted “Rock en Español,” but pop.
A Venezuelan contacted me via LiveJournal and sent me a jpeg (this was before YouTube) of a video by Argentine band Miranda! and I caught a video for another of their songs, "Romix," on LATV. When Myspace launched, it's only obvious improvement over Friendster was that there bands could have profiles and Miranda!’s “Myspace friends” included several bands, the most interesting of whom were Lulú Jam!, a Chilean band with which they’d more than once shared a stage.