Amoeblog

NAMM 2014 Report with Shing02

Posted by Billyjam, February 3, 2014 12:38pm | Post a Comment

NAMM 2014 Digest [HD] by Shing02 for Amoeblog

For the fifth year in a row hip-hop artist/producer and product designer Shing02 took time out of his busy schedule to produce a video report exclusively for the Amoeblog from the annual NAMM trade show, which has the distinction of being the world's largest trade-only event for the music products industry. Around this time of the year via his NAMM video reports, the super-talented Japanese artist previews all the latest drool-worthy new gadgets, instruments, and sundry music themed electronic inventions months or longer in advance of when they are scheduled to hit the marketplace.

As well as keyboards, guitars, and other instruments, NAMM (National Association of Music Merchants) features lots of DJ-related equipment. Shing02's been attending the annual mega-scale music product trade shows annual event that takes place every January at the Anaheim Convention Center (across from Disneyland) for over a dozen years now. NAMM is closed to the general public, but Shing02's longtime relationship with Vestax (for whom he designed the unique Fader Board a decade ago and still consults for) gets him a coveted badge to attend the trade event. I have always wanted to attend NAMM and this year, thanks to Thud Rumble's (YogaFrog and DJ Qbert's company) affiliation with the DJ-Tech company, was fortunate to cop a badge to admit entrance.

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Shing02 + DJ $HIN's New Icon Series Dedicated to the Technics SL-1200 Turntable

Posted by Billyjam, May 21, 2013 08:21am | Post a Comment
"I think it's beautiful that we all contributed to this cultural movement of hip-hop, though some unwillingly, from the engineers to the marketing guys to the DJs, that's how instruments change history when they're taken out of the original context.. Just like how the Hammond organ was designed for church music and Leslie speakers came along to jazz things up, or when distortion was introduced to the electric guitar, and so on. The invention of mixing breaks and scratching transformed the idea of music as we know it, and it owed a great deal to Technics SL-1200s, which was only meant to be a high-end record player for audiophiles." - That's DJ/producer/musician and occasional contributor to the Amoeblog Shing02 talking to me recently on his clearly passionate feelings towards the Technics SL-1200 turntable and its importance to DJ and hip-hop culture. His admiration for the Technics turntable is so great that, along with fellow  SL-1200 fanatic DJ $HIN, Shing02 recently unveiled the webpage Wheels of Steel: Technics SL-1200 series folder icons dedicated exclusively to that  beloved DJ instrument that a few years ago, to the shock of many DJs, ceased being manufactured.

As both a fan and practitioner of hip-hop Shing02 says that he cannot but hold deep respect and love for the Technics SL-1200. It was this feeling of awe for the turntable as to why he and DJ $HIN decided to set up the the icon series dedicated to "one of the most impressive runs in modern design achievements." The icons in the image above were each assembled from dozens of pictures found online, and reflect every model upgrade including function, buttons, lights, and finish. The website also outlines the history of the model which began back in 1970 when Japan's Matsushita Electric (later to become Panasonic Corp.) introduced direct-drive turntables (SP-10), updating and upgrading the model throughout that decade. It was in 1972 when they introduced the SL-1200 MK1. The website notes how the 1210 series was the European counterpart to the 1200s as well as how the company continued to manufacture many direct drive models before the MK2 in 1979 which would go on to become "the de facto industry standard." The following three decades of models resulted in only minor alterations in design. The very last model would be the MK6 Technics SL-1200 model in 2008. Two years later, in October 2010, the company ceased all production of the beloved turntable. Below is my conversation with Shing02 about the turntable and the new icon series whose future updates will include interviews with some retired Technics engineers.

Amoeblog: What made you guys decide to do this icon series dedicated to the 1200's?

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The Future Is In Our Hands: NAMM 2013 Report by Shing02, Exclusive to The Amoeblog

Posted by Billyjam, January 29, 2013 05:46am | Post a Comment

Shing02's Amoeblog Video Report from NAMM 2013

Once again my man Hip Hop Slam correspondent Shing02 graces the Amoeblog with another in his ever informative digests in the ongoing exclusive Amoeblog reports (video above, text and pics below) from NAMM (National Association of Music Merchants) - the annual DJ/producer/music-tech trade show that happens each January at the Anaheim Convention Center. This year's was held over the past week/weekend: from January 24th to 27th, 2013. Thanks to Shing02 and all of the folks he talked to for their contributions to this piece including DJ Q-bert, OP-1, Yoga Frog, DJ Platurn, DJ Quest, Mista B, DJ P-Trix, DJ A-1, Vestax Spin2, PDJ, Numark Orbit, Apogee Quartet McDSP, Stylophone, Elektron AnalogFour, Gittler Guitar, Chord Dice, Wheel Harp, and Koichi Sanchez aka Nightshift.





Shing02's Amoeblog Report on NAMM 2013

The NAMM Convention in Anaheim, CA proved to be on par with previous years as it featured hundreds of exhibitors showcasing digital and analog instruments,    complete with colorful participants who packed the convention floor. Despite the cloudiness for most of the days, the feverishly festive mood is an annual destination for music industry heads worldwide.

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NAMM 2012 Report by Shing02, Exclusive to the Amoeblog

Posted by Billyjam, February 6, 2012 08:33pm | Post a Comment

NAMM 2012 Report by Shing02 with Yamato Kaneko for the Amoeblog

As he did for the NAMM 2010 & NAMM 2011 conventions in SoCal, once again my man Shing02 has filed a report on the this year's annual NAMM 2012 convention exclusively for the Amoeblog.  The renowned Japanese producer/emcee/multi-instrumentalist/all round hella great guy headed to the Anaheim Convention Center in Anaheim, CA music gear/tech convention a couple of weekends ago (January 19th - 22nd, 2012) to file this report (video above, text & photos below) with help from host Yamato Kaneko in which they visit DJ TechTools, STOKYO, Teenage Engineering, Vestax, AKAI, Tiptop Audio, McDSP, KORG, KDJ-One, RANE, Emulator, SlipmatsOnline.com, Vintage Vibe, NORD, Slaperoo and some other booths too. Thanks Shing02!


The annual NAMM convention in Anaheim showcases a convention center full of eye-candy for the gear geeks, and 2012 proved no different. Although the music and recording industry seem to be stuck in an age of meticulously fine-tuning software with no big leaps in ideas and technology, some brands still managed to stand out. My personal favorite was the OP-1 synthesizer by Teenage Engineering from Sweden, which was introduced last year at NAMM, but came back stronger with upgrades. In essence, OP-1 is a synth / drum machine that feels more like an old-school game than a modern machine, which creates a fun learning curve to create unique grooves. (It actually has a game-mode built into it!)

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Hip-Hop Rap-Up, Week Ending 01.27.12: E-Lit, Bas-One, DJ Quest, Doomtree, Gangrene, Rocker T + more

Posted by Billyjam, January 27, 2012 08:33pm | Post a Comment
          

Amoeba Music Berkeley Hip-Hop Top Eleven Week Ending 01:27:12

1) Gangrene Vodka and Ayahuasca (Decon)

2) Drake Take Care (Cash Money/Universal)

3) Moka Only & Chief Crickets (Feelin Music)

4) The Roots Undun (MCA)

5) Lazerbeak Lava Bangers (Doomtree)


Thanks again to diehard hip-hop music fanatic E-Lit at the Berkeley Amoeba store for this week's top five chart plus overview of some of the new releases for this exciting new year in hip-hop including the brand new 20 track Lazerbeak album Lava Bangers from the gifted member of the midwest hip-hop collective Doomtree who coincidentally will be doing a special Amoeba Music Berkeley in-store on Monday, Jan 30th 2012 in advance of their Slims San Francisco show the following night, Jan 31st. They will also be playing Santa Cruz the following night (Feb 1st) at the Catalyst (show info here) and Hollywood's Troubadour on Thursday Feb 2nd on a recommended bill with 2Mex. If you are in the East Bay on Monday (Jan 30th) do yourself a favor and stop into Amoeba Berkeley for the Doomtree family in-store since, as E Lit points out in the above video, it will be a great opportunity to meet and chat with such collective talents as Dessa, P.O.S., Sims, and Lazerbeak. More Doomtree Amoeba in-store info here

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