NAMM 2014 Digest [HD] by Shing02 for Amoeblog
For the fifth year in a row hip-hop artist/producer and product designer Shing02 took time out of his busy schedule to produce a video report exclusively for the Amoeblog from the annual NAMM trade show, which has the distinction of being the world's largest trade-only event for the music products industry. Around this time of the year via his NAMM video reports, the super-talented Japanese artist previews all the latest drool-worthy new gadgets, instruments, and sundry music themed electronic inventions months or longer in advance of when they are scheduled to hit the marketplace.
As well as keyboards, guitars, and other instruments, NAMM (National Association of Music Merchants) features lots of DJ-related equipment. Shing02's been attending the annual mega-scale music product trade shows annual event that takes place every January at the Anaheim Convention Center (across from Disneyland) for over a dozen years now. NAMM is closed to the general public, but Shing02's longtime relationship with Vestax (for whom he designed the unique Fader Board a decade ago and still consults for) gets him a coveted badge to attend the trade event. I have always wanted to attend NAMM and this year, thanks to Thud Rumble's (YogaFrog and DJ Qbert's company) affiliation with the DJ-Tech company, was fortunate to cop a badge to admit entrance.