Amoeblog

The evolution of the music video, part II (1950s - 1960s)

Posted by Eric Brightwell, August 6, 2009 01:45pm | Post a Comment
As persuasively and incontestably argued in The evolution of the music video, part I  (1890s - 1940s), the music video began not in the '80s, as is often wrongly assumed, but the '90s... the 1890s (if we accept the basic concept of videos being one stand-alone work of one song/one visual). From the humble sound experiments at the dawn of the celluloid age through the artistic flowering of Soundies, many musical promos were created of high historical and artistic importance. In the 1950s and '60s, videos moved from bars and clubs to the living room, as television became the new venue for music promotion.

Cineboxes, Scopitones and Color-Sonics
According to the Quixotic Internet Accuracy Project, the term "music video" was coined by DJ (VJ?) J.P. "The Big Bopper" Richardson in 1959. That year, the Cinebox hit the scene, essentially following in the footsteps of Soundies by manufacturing videos for what was essentially a jukebox with a visual component. In 1965, the Cinebox was re-branded the Colorama in the US. The following year it was again re-branded, this time as the Cinejukebox.

Cinebox Brochure  Frankie Avalon and a Cinebox Cinebox highlights