We are kicking off the celebration in honor of the digitally remastered Beatles reissues set to hit Amoeba September 9! Each Wednesday until September 2, we will present a segment of The Beatles' biography. Then, the week of September 2-9 will be marked here on the blog with a number of Beatles related posts with a huge variety of topics! You can begin with Part One of the fabled band's history if you missed it by clicking right here; then check out last week's Part Two right here. Now, we are on to Part Three:
BEATLEMANIA HITS THE US
It was now Brian Epstein’s job to break The Beatles in America, the world’s largest music market. To date, it had been a frustrating task. Capitol Records, EMI’s American arm, had declined to release the group’s records, pointing to US listeners’ historic indifference to English acts. The band’s material had instead been licensed to American independent labels – Vee-Jay, Swan, and Tollie – without any measurable sales.
But Epstein’s acumen and a propitious confluence of events reversed the band’s stateside fortunes. In November 1963, Epstein convinced Ed Sullivan, host of the top-rated TV variety show in the US, to book The Beatles for four appearances in early 1964, after Sullivan had witnessed a frenzied mob of Beatlemaniacs at London’s Heathrow Airport during a overseas trip.