Promoting one's logo and style has always been a concern if not a priority of any creative business, especially the music business. To have your record store or record label's graphic sensibility out in the world is like a tag, a notice that, "we exist righteously", and "take a look at us, we are cool and you want to be part of this!". What better way to do this than to attach your graphics onto the outside of an LP's inner sleeve living in eternity with the record snugly inside. Or, to have the store's bag carried out onto the street by your loyal customers with your logo beaming out at the universe. Now that's promotion, or perhaps simply an affirmation of being in the moment.
Here is a 10-year collection of various record store and record label's logo and graphic style across the eras, mostly committed to an LP's inner sleeve, and some retail shopping bags inclusive, logos singing raucously or whispering of the quality within. With trends and budgets shifting moment to moment, this collection becomes a small guide to the attraction of it for everyman's taste. What do folks think will look good? How will they remember our business? As I deal with old record collections and their ephemera daily, it's always a wonderful gift to have an exotic sleeve pop up from accross the country, or even the world. Records have always been a universally traded entertainment, and it's becoming more so by the month now.
So, this Record Store Day, sit back and find your favorites within the trove of typographical time. Just browsing these photos fills me with hope.
Click on any image to start a slideshow.
Photographs of sleeves and bags by RICK FRYSTAK