The opening credit sequence to Tarsem Singh's The Fall looks like a Calvin Klein ad: shot in black & white, pretty and elliptical, a dead horse is pulled out of a river with a crane attached to railroad bridge. And, boy howdy, the critics don't much like the film! It received a 58/100 from both Metacritic and Rotten Tomatoes. Without exception, every negative review mentions the commercial and music video background of Tarsem (as he is credited). That's a cudgel that's been used on Ridley Scott, David Fincher and other directors coming out of the commercial video world, often with good reason. For example, Se7en wasn't much more than an overly long Nine Inch Nails video. The problem isn't that commercial and video works lack craft or aestheticism (as they once did), but that their instrumental value as shills for products culturally diminishes any value they might otherwise have as art. Iggy Pop once asked rhetorically what did it matter how he used his songs so long as he initially created them for himself. Well, is it possible for anyone under 50 to watch Alain Resnais and Marguerite Duras' meditation of time and memory, Hiroshima mon amour:
Without having the experience diminished by having seen tons of Calvin Klein ads like the following?
Without having the experience diminished by having seen tons of Calvin Klein ads like the following?




ecial relation to the Iron Man comic; it was my first. Due to Uncle Skeeter giving me issue 52 as a Christmas present, I developed a lifelong obsession with the graphic narrative form (i.e., it made me a comics nerd, but never
shoots beams from his forehead would probably look pretty stupid on the big screen, giving the screenwriters and production designers migraines trying to come up with some phony explanation for why his head doesn't snap back when he fires.