As an artist the multi-talented Prince
has always marched to his own beat. Of the many unique and unprecedented things he has done in his long and illustrious career was two decades ago when he changed his name a newly created symbol. 1993 was when he officially changed his name to that unpronounceable symbol that was dubbed "Love Symbol #2
" since it coincided with the copyrighted title/symbol of the Prince and The New Power Generation
's 1992 album of the same name/symbol (the symbol was engraved into the actual CD case in gold on the outside and silver on the inside of case cover).
As well as being the work of a tirelessly creative mind it was also Prince
's way of getting a dig in at his record label (Warner Brothers
) who he made it well known he was quite unhappy with. Disgruntled with his contract and wanting to get out of it, he was further aggravated when he discovered that he could not do so. However when he realized he could contractually change his name, this he did as a sort of revenge act. Prince used that symbol, which was a combination the symbols for female (♀
) and for male (♂
), up until he finally got out of his Warner contract seven years later.
However the change from word to unheard of (and unpronounceable) symbol presented a headache for his label and a problem for many at the time including radio DJs, record store clerks, and journalists who did not have this unique character on their keyboard in their computer. Hence his label's publicity department sent out floppy disks (like the one pictured below) with a custom font of the unique symbol attached. However most journalists ignored using it altogether as it was troublesome for use in most computers at the time. Instead they called it "Love Symbol" or "Love Symbol #2" - as in the 1992 album that the symbol first appeared on.