Nelly "Hot In Herre" (2002)
Whatever the reason behind Bay Area radio station Latino Mix 105.7 suddenly halting regular programming last evening to begin playing a non-stop loop of Nelly's 2002 number one rap crossover hit single "Hot In Herre," its widespread effect has been profound. Not long after 6pm last night (Friday March 14th), when Latino Mix 105.7 (also 100.7FM) first began playing the Southern rapper's NellyVille album hit, it has invoked in listeners (mostly new ones who got wind of the stunt via social media) something long lacking in commercial radio programming; a sense of mystery and the unknown. And even if solving that mystery meant listening ad infinitum to Nelly rap lines like "Stop placin, time wastin I gotta a friend with a pole in the basement (What?). I'm just kiddin like Jason (Oh)" curious ears wanted to know the reason. By around the 140th time the 3:48 minutes song was spun, nine hours in the Nelly marathon at around 3am this morning, one hooked listener tweeted, "I almost feel compelled to stay up all night and listen to Nelly just to see how this will all end" while another posed the question, "Did this nikka cure cancer recently or some shyt?"