For many, many years now Tuesdays have been the music industry's standard day of the week to release new records and CDs. And today, Tuesday March 3rd, is when brand new Los Angeles music label FoF Music
is dropping its inaugural release, Friends of Friends Vol. 1
and fellow LA electronic act, duo Jogger
. But similarities with the traditional music industry business model end there for this modern, post-Internet age, self-described "T-shirt label," whose catalog will be all digital file only releases.
"The Internet in many ways has been “the great equalizer” for both artists and music fans, giving us all new opportunities to release, buy and receive music," writes creator of this new indie label Leeor Brown
on FoF's website
. The concept for FoF Music, which stands for Friends of Friends Music
, he writes, is to invite an artist "to join the FoF family by signing on to do a split EP; they in turn invite another musician or group to complete the split release and commission a designer to create the EP’s artwork on a limited edition T-Shirt which will include a download card (100% seed paper card-- Included will be the release, exclusive remixes and special content: ie videos, mixes etc)."
Today's premiere release, Friends of Friends Vol. 1,
is a digital only six song shared "EP" with three songs each from number one "friend" Daedelus (born Alfred Darlington
) and his friend Jogger. Alfred also invited friends Amir Yaghmai
(who he attended high school with) and Jonathan Larroquette
, both of whom are active live band members of his side project The Long Lost
with his wife Laura
, to also contribute to the new project. Additionally he invited the husband and wife art duo Kozyndan
to do the cover art/t-shirt design for the release.