
For many, many years now Tuesdays have been the music industry's standard day of the week to release new records and CDs. And today, Tuesday March 3rd, is when brand new Los Angeles music label
FoF Music is dropping its inaugural release,
Friends of Friends Vol. 1 featuring
Daedelus and fellow LA electronic act, duo
Jogger. But similarities with the traditional music industry business model end there for this modern, post-Internet age, self-described "T-shirt label," whose catalog will be all digital file only releases.
"The Internet in many ways has been “the great equalizer” for both artists and music fans, giving us all new opportunities to release, buy and receive music," writes creator of this new indie label
Leeor Brown on
FoF's website. The concept for FoF Music, which stands for
Friends of Friends Music, he writes, is to invite an artist "to join the FoF family by signing on to do a split EP; they in turn invite another musician or group to complete the split release and commission a designer to create the EP’s artwork on a limited edition T-Shirt which will include a download card (100% seed paper card-- Included will be the release, exclusive remixes and special content: ie videos, mixes etc)."
Today's premiere release,
Friends of Friends Vol. 1, is a digital only six song shared "EP" with three songs each from number one "friend" Daedelus (born
Alfred Darlington) and his friend Jogger. Alfred also invited friends
Amir Yaghmai (who he attended high school with) and
Jonathan Larroquette, both of whom are active live band members of his side project
The Long Lost with his wife
Laura, to also contribute to the new project. Additionally he invited the husband and wife art duo
Kozyndan to do the cover art/t-shirt design for the release.