|Balboa Theatre, 1941|
Many small theaters have adopted the rallying cry of "Go Digital, or Go Dark," and though that sounds dramatic, it is all too true. After 100 years of movies being screened from film, Hollywood is converting to digital. Every theatre must upgrade its projectors and associated equipment by the end of this year.
The Balboa Theatre opened in 1926 and has served San Francisco's Richmond district continuously since then. Every year, thousands of residents of all ages visit the Balboa for screenings of new films and well-curated programming such as music documentaries, classics, and "Popcorn Palace" kids fare! But now they need your help.
The Balboa is raising funds through a Kickstarter campaign so they can upgrade the projection and sound equipment in both of their two auditoriums. It will cost close to $150,000 to do both. They have just raised enough to convert one auditorium, but you can help them reach their stretch goal so they can go all the way. With digital projectors in place, they will be able to keep the Balboa alive offering a modern, first-class movie experience in a classic neighborhood theatre. Plus, they are giving away some great reward incentives. Donate now!