
This town needs an enema
The Dark Knight was released today (December 9th) on DVD and Blu-Ray. It will, no doubt, be yet another enormously popular title on DVD -- but for Blu-Ray, it's being viewed by some as a make-it-or-break-it title. You may've noticed Blu-Ray commercials are beginning to sparingly pop up on TV. This is part of a curiously cautious, last ditch effort to boost the troubled format's fortunes. Last Christmas, sluggish sales of HD DVD resulted in that format's extinction the following spring. Some thought that Blu-Ray, as the victor of the so-called format war, would benefit from a sales boost from cautious buyers who'd been waiting to see what format triumphed. But instead Blu-Ray player sales dropped 40% in the first month of the year, then plateaued before dropping to less than half their peak sales not long after. Like LaserDiscs before them, Blu-Rays offer superior quality at a higher price but appeal only to a niche market. It remains to be seen if this market can grow sufficiently to keep Blu-Rays viable.

The Dark Knight was released today (December 9th) on DVD and Blu-Ray. It will, no doubt, be yet another enormously popular title on DVD -- but for Blu-Ray, it's being viewed by some as a make-it-or-break-it title. You may've noticed Blu-Ray commercials are beginning to sparingly pop up on TV. This is part of a curiously cautious, last ditch effort to boost the troubled format's fortunes. Last Christmas, sluggish sales of HD DVD resulted in that format's extinction the following spring. Some thought that Blu-Ray, as the victor of the so-called format war, would benefit from a sales boost from cautious buyers who'd been waiting to see what format triumphed. But instead Blu-Ray player sales dropped 40% in the first month of the year, then plateaued before dropping to less than half their peak sales not long after. Like LaserDiscs before them, Blu-Rays offer superior quality at a higher price but appeal only to a niche market. It remains to be seen if this market can grow sufficiently to keep Blu-Rays viable.












