-- By doubleay
Two LP’s from the deceased Bay Area rap pioneer, Mac Dre, receive vinyl reissues.
A list of famed Bay Area hip-hop acts typically includes artists along the lines of E-40, B-Legit, Too $hort, or MC Hammer. While renowned for the success of their music careers, none of them have inspired and influenced hip-hop in the way Vallejo’s Mac Dre has. Born in 1970, Mac Dre established himself among California rap phenomena like Tupac Shakur, NWA, Warren G, and the aforementioned Bay Area veterans in the early '90s. The unique sound, style, and story-telling heard in his music met with his prison-taught business savvy, led him to conquer the Bay Area rap scene, but it was his unapologetic dedication to remain true to himself that propelled him to establish himself beyond.
Mac Dre - “California Livin’” (1993)
Although he suffered a tragically premature death in November of 2004, Mac Dre’s imprint in hip-hop is undeniable. The frenetically rambunctious style of hyphy music and the iconic concept of thizz, which has gone so far beyond a street term for ecstasy, are both well credited to Mac Dre. The off-kilter flows and uniquely original production heard on his dozens of releases have gone on to influence any Bay Area rapper to have taken a stab at the craft in the last two decades. Beyond those he has inspired musically, his Thizz Entertainment label has become an archetypal business model for doing more than simply selling music, packaging it along with branding, merchandising, and media.