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AMOEBLOG INTERVIEW WITH ATMOSPHERE'S SLUG

When Life GIves You Lemons, You Turn That Shit Into Gold

Funny how time flies by. Already it is eleven long hip-hop years since Minneapolis, Minnesota hip-hop duo Atmosphere, comprised of producer Ant and emcee Slug (L-R in photo left), responsible for putting the Twin Cities firmly on the hip-hop map, dropped their debut album, 1997's Overcast!.

Last Tuesday they dropped their fifth studio album (and finest release to date): When Life Gives You Lemons, You Paint That Shit Gold on Rhymesayers Entertainment.

As you can imagine with this brand new album just dropping, both members of Atmosphere are pretty busy, caught up in their current tour which hits LA and San Francisco next week.  They will stay that way for much of the year as they promote this new release.  But in the past few days I had the opportunity to catch up with Slug, via email, to ask him about hip-hop, the new album, the word on a future Felt (with     MURS) album, and how it feels to be going strong eleven long hip-hop years later.  Did he ever envision himself being where he is now in his career?  "Ha. Yeah. I think our expiration date was somewhere in 2002 but I'm not complaining," he replied.  "I'll keep going 'til I get fired or replaced by a younger stronger, more attractive idiot."

 "Our approach musically was different.  We wanted to find a bigger but more minimal sound for this album," he says of how When Life Gives You Lemons, You Paint That Shit Gold is unlike previous Atmosphere releases, adding that,  "Lyrically, I wanted to write about other people's problems for once."  The new 15 track album (avail in two different packaged CD versions) is rich in ever-engaging, flawed character driven, tales, many tackling the issues of parenthood, like "In Her Music Box" and "Shoulda Known."  In the latter song Slug raps:

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Posted by Billyjam on April 28, 2008 at 07:53pm | Post a Comment

BILLY JAM'S HIP-HOP ROUND UP (4/25/08): CHARTS, NEWS, VIDEOS

IN 2008 HIP-HOP IS A LOT MORE LIKELY TO BE ON HIT THAN SOUND LIKE SHIT

A quick glance at this week's Hip-Hop Top Five charts (all below) from the Berkeley, San Francisco, & Hollywood Amoeba Music locations (thanks respectively to Tunde, Luis, & Marques Newson) further proves what I've been feeling all along this year: that hip-hop is in one of the most exciting and healthiest states that it's been in for a minute. To my ears, nearly every new hip-hop full-length release dropping these days is quality shit. Sure, there's a few lemons here and there, but mostly new 2008 hip-hop is more likely to be on hit than sound like shit.

Another glance at these new rap charts also reveals that hip-hop has arrived at perhaps its most richly diverse stage in its 30 plus years.  It's as if in 2008 hip-hop has all grown up, multiplied, and gone forth and conquered the world (of music) with a wide range of sounds all qualifying as hip-hop today.  From the stripped down, style of Minneapolis' Atmosphere, to the bouncy hip-hop of the Bay Area's Lyrics Born (pictured above) with its funk foundation, to the trippy sounding Danger Mouse-produced new Gnarls Barkley, to the straight-up hard turntable hip-hop beats and cuts of DJ Quest, to the twisted soulful, ten-track, mostly instrumental,  grooves of the new one from the late J-Dilla -- a hell of a lot of musical territory is being covered under the hip-hop umbrella of '08.

HIP-HOP TOP FIVE @ AMOEBA MUSIC BERKELEY

Posted by Billyjam on April 25, 2008 at 08:18am | Comments (1)