Amoeblog

MARKETING FORMULA FOR RAMBO BOX OFFICE SUCCESS

JESUS CHRIST + CHE GUEVARA + ANDY WARHOL = RAMBO

   +                              =
About a month ago when I first started seeing the poster (above) advertising the brand-new Sylvester Stallone Rambo movie, that opens in theaters today,  my eyes were just drawn to its strong imagery.
I immediately thought to myself - Wow- what a really great poster: admiring its simple yet powerful, black-on-white stencil silhouette image of Rambo.

No clutter like most movie posters. Just that burning image of our hero RAMBO - underneath the actor's last name spelled out in attention-grabbing bold red capital letters. - that despite its basic retro simplicity was instantly memorable and, for some reason seemed, so subliminally familiar.

But how? Why?  Well about a week ago I think I figured it out when I read an interview with Tim Palen from the marketing department at Lions Gate (fhe company banking on the film being a big hit)  in the newspaper in which he stated as a matter-of-fact that the poster, which had been very shrewdly designed for the marketplace, was a carefully structured combo of familiar icons.

"We called it Che Guevara crossed with Jesus Christ by way of Andy Warhol,” he told the New York Times, adding about the Rambo character, that. “In a way, he’s all of those.” 

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Posted by Billyjam on January 25, 2008 at 06:00am | Comments (2)

Talking Head.

The endlessly pithy Japhy Grant paid Walrus Day some lip service two days ago on his brilliant blog The Modern Romantic. When you're done plundering Amoeblog, go check it out! I mean, what else are you gonna do - read a book?

Posted by Job O Brother on October 10, 2007 at 10:07am | Post a Comment

San Francisco Is Still Doomed (Still)

Amoeba talks with Crime’s Johnny Strike and Hank Rank
San Francisco’s legendary early punk band Crime is back and Amoeba is hosting the unveiling of their new LP (vinyl only folks!) Exalted Masters with an in-store performance and signing on Friday, September 21st at 7:00pm. But wait, there’s more! Frontman Johnny Strike will also be signing and his new book A Loud Humming Sound Came From Above, published by Rudos and Rubes.

Crime was formed in 1976 by Johnny Strike, Frankie Fix, Ron "The Ripper" Greco (ex-Chosen Few/Flamin' Groovies), and Ricky James. They ripped post-hippie San Francisco a metaphorical new one when they released their first (and many say Punk’s first) single “Hot Wire My Heart / Baby You're So Repulsive.” There was no mistaking these guys for mere rockers; they mixed a rebellious and sexually-charged image (they were most often seen flaunting their vampiric, just-outta-rehab good looks in tight leather, regulation police uniforms, or old-time gangster duds) with their unique blend of intellectual and furious lo-fi rock and roll. Crime found local refuge at the now legendary Mabuhay Gardens, but became nationally notorious after playing a gig at San Quentin Penitentiary in full police uniforms (of course).

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Posted by The Bay Area Crew on September 13, 2007 at 04:47pm | Comments (9)