Sixteen and a half years ago the above Amoeba Music magazine print ad was published, right at the beginning of the new century. In one respect it's not long ago but in another it is a whole other time period in many ways. Hence this ad is a historic capsule that captures a bygone era in terms of the music industry, technology and Amoeba Music itself. This was still almost two full years before the Hollywood Amoeba Music store would open in November 2001 (see pic left).
It was also before this Amoeba Music website, that you are currently reading, became an important entity and integral part of Amoeba's distribution of music and information. Telling is that the Amoeba ad does not even include a URL web address, just street addresses and phone numbers. Noticeable also is that the ad was for CDs only. In the relatively short time since then vinyl has undergone a real resurgence while CDs have dropped in popularity with music collectors.
Prepared in the final weeks of 1999, it appeared in the January 2000 issue of Flyer SF which like so many print publications, once staples of the music industry, is long gone. The ad filled the fold-out center pages of the pocketbook size zine that specialized in San Francisco club listings and reviews of related music. The print ad promoted an Amoeba in-store sale of various hip-hop and beat driven music by Jazzanova, Dieselboy, DJ Kicks, Blackalicious and also various artists on the Quannum and Solesides compilations that included DJ Shadow, Lateef the Truth Speaker, and Lyrics Born.