Beginning its second season today, Mad Men is about a third-tier agency on Madison Avenue in the early sixties, a time of radical (well, pseudo-radical) change in the world of selling stuff. The first season is set in 1960, following the recent appearance of the famous Volkswagen ads by the Doyle Dane Bernbach agency. William Bernbach was a critic of advertising as a science, instead using it to convey emotions and deep-seated connotations to sell a product. His ads sold you an image of yourself, rather than a laundry list of the product's qualities that were supposed to appeal to you. The approach proved highly successful, and it's why we have the Super-Bowl commercials we do today.
There's a scene in the final episode of the first season where head adman Don Draper sells a campaign for a new slide projector to clients by using snapshots of his own family. So moving is his pitch that one of the other admen, who's currently undergoing some marital woes, has to leave the room lest he be seen crying. Ironically underscoring this heartwarming moment is the whole season where Don has been shown in the company of two mistresses. Advertising is an art that says less about itself or its creators than it does about the intended audience. It's art that's meant to be entirely consumable by being designed with the audience, not artist, in mind. If it's not understood by the target demographic, then it fails as art. That's why it's questionable to even call it art. It's not intended to offer resistance, only acceptance. Any resistance that it offers is purely manufactured, meant to play into a collective mind that wants to see itself as an uncollected group of free-thinking individuals. That Bernbach and others following him could and can walk that line -- selling individualism as a collective commodity -- is the evil brilliance of late-20th century advertising.
I was thinking of Bernbach's movement and that scene from Mad Men while watching Why Should The Devil Have All The Good Music, named after the song from Larry Norman. Norman serves as the inspirational spirit for the film, promoting God while still managing to make music that could exist on its own terms. I don't know about the rest of his stuff, but that song's pretty catchy. I love country songs about Jesus, hillbilly sacred harp, classic Gospel, old Southern and Negro spirituals, et al., but the closest I ever came to being inspired by so-called contemporary Christian was dropping acid at a Stryper show (someone had to do it, and therein lay my inspiration). When a womanizing boozer like Kris Kristofferson asks "why me, Lord," one gets the sense of some struggle going on between his beliefs and his actions. That sort of struggle gives the song an air of authenticity. But when Michael Sweet and his band sing they're "soldiers under God's command," one gets the message that this is metal being sanitized for the easily contaminated. Little has changed since when they were on top.
Most of the bands featured in Heather Whinna and Vickie Hunter's documentary sound like particular secular bands, just with special lyrics. The ones escaping this marketing pigeonholing tend to do so by sounding so generic that they can't be ascribed a particularized label. That strategy was employed by Stryper during the metal heyday, obtaining secular acceptance by sounding blandly like the genre, rather than the Christian-Iron Maiden or -Van Halen.
The fundamental problem with Christian rock is that, rather than build on an authentically religious tradition of struggle, it's made to serve two masters: mass culture and fundamentalism. It fails both because it has no soul, no aesthetic inner life, being entirely outwardly directed. Like a modern ad, it tells you no more than what you already bring to the table. On the one hand, it's designed to appeal to the "secular audience" (i.e., the largely Christian audience in the U.S. -- if the census is any indication -- that aren't Christian enough for the extremists). Here the connotation is that Evangelicals are just like you (evidently just as bland as you), and after conversion you can keep on liking the same stuff that you liked in your heathen days. This message is doomed to fail, I suspect, because it's saying there is no essential change in who you are when coming over to their side, so why bother? On the other hand, the music is designed to appeal to the "Christian audience" (i.e., those teens raised with a severe pop cultural immune-deficiency order) who really like music, but live in fear of its not serving God, only itself -- in a word, idolatry. By giving the fundamentalist youth what they want, the ability to rock, while only reinforcing their cultural seclusion, the music is depleted of its potential aesthetic-objective vitality, instead serving as agitprop. In making rock music easily consumable, the dialectic between beliefs and the world is cut short. The religiously conservative audience doesn't have to struggle with popular art any more, because it's now being made with only one message in mind: buy Christian. With the Christian rock scene, the religion has become just as much of a commodity as the music that it copies, easily consumable in one's leisure time.
Callisto was discovered by the Italian astronomer Galileo Galilei in 1610. It was named by Simon Marius after a nymph in Greek mythology who was associated with Artemis, Goddess of the Hunt. In the Grecian religion, Zeus took the form of Artemis to seduce Callisto because she didn't fancy the fellow. Then he raped her.
Its diameter is approximately 99% that of Mercury's. It orbits Jupiter. The surface is primarily dominated by impact craters which cover it almost to the point of saturation. However, underneath the surface of rocks and ice is a salty subsurface ocean 100km deep*.
Jupiter Moon, the "Jupiter Jazz" episode of Cowboy Bebop and the Sporilla from Terrahawks
Above the surface, a thin atmosphere of carbon dioxide coats the icy world. NASA's Revolutionary Concepts for Human Outer Planet Exploration has named the world as the favorite for a future Jupiter base.
There is just a week left to catch the recommended BAM/PFA (Berkeley Art Museum/Pacific Film Archive) photo exhibit by Bruce Conner, who sadly passed three weeks ago In San Francisco, reportedly from a liver ailment. The exhibit focuses on the one year period in the late seventies (77-78) Conner spent taking photos of both punk bands and punk fans at the infamous West Coast punk palace the Mabuhay Gardens (aka "The Fab Mab" -- the dismal failing Filipino supper club that would be saved/immortalized by punk rock) on Broadway in San Francisco.
The fifty three Bruce Conner photos on display at the BAM/PFA, which act as an excellent historic overview of the early SF punk scene, include wonderful action shots of bands and artists including Frankie Fix of Crime, the Mutants, Penelope Houston of The Avengers, and Negative Trend's Will Shatter (who later went on to form Flipper).
Multi media artist Bruce Conner, who the curators at BAM/PFA aptly describe as "a proto-punk provocateur who scavenged cultural waste to construct his assemblages," ended up doing the photo series by mere coincidence. In the late 70s, Conner was 44 years of age and an established avant-garde artist who created film mash-ups from a mixed bag of found sources and whose rich legacy dated back to the SF 1950's Beat scene. While attending Devo's first ever San Francisco show in 1977, Conner crossed paths with V. Vale, now the publisher of RE/Search magazine, who was about to launch the seminal punk zine Search & Destroy.
For any alternative sport/entertainment fans looking for a new fix in the pedestrian gene puddle of cable TV athletics, one event next week just might be the best thing to ease your cravings since competitive eating and Takeru "Tsunami" Kobayashi. It's time, once again, for the World Yo-Yo Contest held annually in Florida. The 2008 event will take place in Orlando at the Rosen Plaza Hotel on July 31st, August 1st, and August 2nd.
There are several categories and divisions in competition, such as '"One Handed String Trick Division," "Two Handed Looping Division," "Two Handed String Trick Division," "Off-String Division," "Counter-Weight Division," and a lot of other divisions and descriptions and concepts I just don't quite understand, but it's absolutely amazing to watch. My five year old son and I were glued to Youtube this morning watching some of last year’s competition. Tricks like the Nunchuk, Atom Smasher, White Budda, Warp Drive, Brain Twister, Superman, Shoot the Moon, Sword and Shield, Double Iron Whip, Lladder Escape, And Whut, and Eiffel Tower have come a long way from simply Walking the Dog. And, oh yeah, read some of the posted comments on these YouTube videos! There are some serious yo-yo geeks out there with one helluva critical eye!
Anyway, here's a clip from the 2007 Champion, Yuuki Spencer, an incredible freestyler with a love for death metal. Yuuki won both the U.S. Nationals and Worlds in 2007, an extraordinary achievement to accomplish in the same year.