Pop quiz: what Oakland rap act was featured prominently in a television commercial spot during Sunday's big Super Bowl event? If you answered MC Hammer, you would be partially correct, as indeed the long fallen-from-grace (and riches) bygone Oakland pop-rap star was featured along with another former big baller, Ed McMahon, in the funny (but in a sad/tragic way) Cash4Gold commercial in which Hammer and McMahon are seen selling off their worldly possessions to get some needed cash.
But also on Sunday there was another Oakland rap act featured, or rather their music was featured, in the new series of always anticipated Super Bowl commercials.
New up-and-coming Oakland hip-hop group The High Decibels' song "That Dude" was prominently featured in the "Sphere of Summer" Super Bowl Commercial spot for Budweiser's new Bud Light Lime line of beer. The commercial, which aired in the game's exciting final quarter, was one of many anticipated new TV commercials unveiled during Super Bowl and which famously cost advertisers $3 million per 30 second spot to run on NBC but are viewed by tens of millions of potential customers.
Considering that the High Decibels are a relatively little-known group with only one album out on a small indie local label, I was curious as to how they landed their music on such a major TV spot. So yesterday I caught up in person with the group's mainman/guitarist KC, who I hadn't seen since I did an Amoeblog profile on the High Decibels back in October when they had just put out their debut album HD on Rolling Jack Records and were doing a record release party in SF. In addition to putting together the hip-hop band, whose two emcees are Duke and Chief, KC also oversees the management and business of the group.