In Jerry Rubin's most famous speech, the one that the Yippie co-founder made in Chicago in 1968 during the Democratic National Convention, he encouraged people to incorporate theater into their anarchy and stressed how an act such as throwing a bunch of cash money up in the air in the stock exchange and watching the pandemonium that would most likely ensue would be a much more profound statement than the stereotypical anti-capitalist protest of that era.
Although they were not there in Chicago, USA in 1968 (they would have been only kids across the sea in Britain) it seems that the two founding members of the K Foundation, Bill Drummond and Jimmy Cauty, truly heeded the true meaning of those anti-establishment words uttered by the Yippie leader, and accordingly carried out a major public act involving throwing money away that would catch the public's attention and confuse most people with their destructive anti-capitalist act that the two carried out on the early morning of August 23rd, 1994.
On that day fourteen years ago the two former members of the successful British pop band KLF burnt one million pounds sterling in hard cash bills (about two million dollars) on an island off the coast of Scotland. It took exactly one hour and three minutes for the cash - in 50 UK pound note denominations, packed in suitcases - to completely burn up.
The two unique (crazy?) individuals who undertook this unprecedented act of rebellion and/or performance art used the money they had earned from the profits of their successful hip-hop & sample based electronic-rock-pop group the KLF (formerly known as the Justified Ancients of Mu Mu, aka The Jams, and also for a short time The Timelords). They had deleted their entire back catalog of music in 1992 and then set up the K Foundation with the intention of subverting the art world - just as they had done with the music world.