Billed as "Sir Paul McCartney Raps for Meat Free Monday - video" the Guardian UK today uploaded the above video to their website (around same time it was published to YouTube) although Paul McCartney technically only barely "raps" in the final 15 minutes of the video clip (I was hoping for a real rap freestyle).
This is latest in a string of videos and public statements promoting Meat Free Mondays by the Beatle who has been a champion of this cause since 2009, when with his two daughters he first launched the campaign and its accompanying website, that is interrelated with the issue of global warming. By promoting the notion of going meatless on Mondays it in turn would help reduce peoples' collective carbon footprint. A while back McCartney even recorded the song the song Meat Free Mondays.
As McCartney said in a statement two years ago, when also addressing the cause that he is clearly most passionate about, that if people erase meat from their diet just one day of the week that it will help "cut down the billions of animals that are slaughtered for our consumption." In the latest public address by Macca on the topic he urges people to simply log onto the MeatFreeMondays Pledge page online. Once there visitors will see a notice that in a couple of days on Tuesday (Sept 23rd 2014) global leaders – from government, finance, business, and civil society – will meet at the UN headquarters in New York to discuss climate change and urging all to "show them our commitment to reducing global emissions by making one small and easy change – skipping meat for one day a week" - which McCartney said is a lot more realistic than trying to get people to become 100% vegetarian. In a related story, also geared towards Tuesday's UN gathering, earlier today in NYC close to half a million people gathered for the People's Climate March to protest global warming.