Today marks the one billionth time the term "cinÃ©ma vÃ©ritÃ©
" was applied incorrectly. This time it was in reference to a commercial for blue jeans or cell phones or something. I know what you're saying: "They're just words, man" or, "why do we have to categorize anything?"
Jay Ward's "Cap'n Crunch and Friends" $13.98 at Amoeba
Yeah, I see your point, Mr. Manson. Why don't I prepare for you a fro-yo topped with Cap'n Crunch, which is my term for rat poison? They're just words, after all. Oh, and the yogurt isn't really yogurt.
My point is, what is most often referred to as cinÃ©ma vÃ©ritÃ© is not only philosophically diametrically opposed to actual cinÃ©ma vÃ©ritÃ© but (more damningly), it conflates irreconcilable understandings of the nature of reality, God, the universe and everything else!
CinÃ©ma Direct -or- what pretty much everyone erroneously refers to as CinÃ©ma VÃ©ritÃ©
is documentary genre that began in QuÃ©bec
in 1958. The Quiet Revolution
, a cultural assertion of the French
-speaking majority under the rule of the Anglo
-minority, encouraged the development of a distinct QuÃ©bÃ©cois identity.
The most unfortunate by-product of la Revolution Tranquille
As part of this cultural expression, filmmakers sought to re-instill truthfulness in the documentary genre, which, by the 1950s was usually studio-based propaganda rife with dramatizations and mickey mousing. In 1922's Nanook of the North,
for example, Nanook (actually an Inuit
living in Inukjuak
, Quebec) was built an oversized igloo to share with his wife (who wasn't really his wife) to allow a camera crew and sufficient lighting inside. He was filmed hunting with a harpoon. In the scene, Allakariallak looks in the direction of the camera laughing and smiling memorably. He only knew how to hunt with guns. You can almost hear Robert Flaherty
taking him aside and asking, "Could you act... you know... more Eskimo?"