Cheer detergent sponsored the Strange Talk video as part of their "We Dig Color" campaign, creating a “Dig It, Get It” interactive music video that lets you click out of YouTube and into Facebook in order to win various prizes. This is the first time someone has created a video using Google Annotations technology to create embedded "clickable hotspots" in a YouTube video.
So what does that mean exactly? Click on something colorful in the video (Get the connection? Cheer keeps your clothes colorful) and you are taken to the Cheer Facebook page where you can register to win prizes ranging from flip flops to guitars to iPods. The prizes are apparently going fast (as of this posting they were gone for the day already).
I first heard Strange Talk when we got their Free Download for "Climbing Walls" back in June. It's dancey, poppy, electro summer fun, satisfying my Cut Copy (another Aussie electro-pop band) meets Friendly Fires meets Phoenix cravings. (If you knew me, you'd know those cravings were pretty strong.)